Randstad Marketing Data Analyst in New York, New York

Marketing Data Analyst

job details:

  • location:New York, NY

  • salary:$35 - $37 per hour

  • date posted:Monday, March 12, 2018

  • job type:Contract

  • reference:425312

  • questions:404-442-0454.

job description

Marketing Data Analyst - NY, NY

  • This is a contract role expected to last 6 months.

Marketing Data Analyst - Job Duties:

  • Support and evolve US Analytic team practices in executing data management, analytics planning, implementation, reporting and insights across brand initiatives in the US

  • Collaborate with LOB stakeholders and technical constituents to determine requirements to measure testing of hypotheses

  • Implement data collection methodologies, automation and processes to support needs for campaigns, website / portal behavior, conversion funnel performance, and ROI

  • Collect, analyze data used to drive actionable and clear recommendations to the Business

  • Provide easy-to-understand marketing insights and consultation that translate into practical, actionable recommendations across multiple marketing channels:o Paid and organic searcho Acquisition and CRM emailo Social media & influencerso Content marketingo Display and digital remarketingo TV, print, phone and direct mail

  • Determine and share the correlation between online and offline data sources to provide behavioral insights

  • Optimize and scale analytic, IT and data ecosystem linkage, including tag management and campaign management, within the enterprise model

  • Manage relationships with digital analytics vendors such as Google, Adobe and ClickTale

Job Requirements:

  • 2+ years of experience in data/ digital analytics, monitoring business performance results and creating recommendations to make key business decisions

  • Fluency in using industry standard reporting tools such as Google Analytics, Adobe, DoubleClick and Excel

  • Familiarity with data platforms such as SAS, R, & SQL

  • Working knowledge of Tableau, Domo or other data aggregation and visualization software

Preferred Qualifications:

  • Basic knowledge of marketing principles, fundamental finance & budgeting concepts and insurance/ financial services products e.g. life & auto insurance, annuities and brokerage services

  • Working knowledge of project management software e.g. WorkFront, BaseCamp

  • Experience in implementing media mix modeling, multivariate testing and multi-touch attribution e.g. Google A360, Ipsos MMA, Adobe Target

  • Adobe Analytics; web analytics certified

Compensation : $35.00-$37.19/hr